At a previous workplace I was seeing a concerning pattern emerge among my colleagues; some of these brilliant, exhausted people actively managing chronic alert fatigue and setting up new infra for our company were stressing over their lack of a personal brand. These days I avoid LinkedIn like a plague, a digital minefield infested by individuals with minimal enterprise experience and a conniption for spreading misinformation, many of which amass huge followings by exploiting the entry-level market and selling false hope. It feels like the core tenets of our profession are being entirely abandoned the moment we log online.
This research paper provides an analysis into the mechanics of LinkedIn influence tactics within the cybersecurity sector.